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I am often asked how I got the opportunity to join the Machine Learning Hero program, so I wanted to share my story! It started with me attending the 2019 AWS Summit in Santa Clara, CA. I participated in a workshop on AWS DeepRacer, an entry-level tool to help developers get into ML. I trained […]

As marketers, designers, and developers, we’re always striving to speak to our clients in plain language, but industry jargon is a natural and (sometimes) useful feature of our work. For instance, knowing the terms of a trade often helps you to understand the tools of the trade. With that in mind, here’s the list of […]

Gutenberg is more than a public book repository or the first mass-produced Bible. It is the new editor that will be released with WordPress 5.0. In 2017, Matt Mullenweg introduced Gutenberg at WordCamp Europe. Its purpose is to simplify website creation and editing to the benefit of the non-technical user of WordPress. Blocks The concept […]

What does Launch Brigade do? We help companies grow by better integrating their marketing and technology efforts. Most of our projects involve our clients digital presence. We might redesign a website, or modify it and test the effects on conversion rate, or rearrange parts under the hood to make it more stable. We might bring […]

People are often surprised when they find out tech companies are our biggest clients. They think a company that makes high-tech software or hardware products should be able to create its own website. Sometimes they can, but just as often, tech companies face unique challenges that make them an ideal fit for an agency partner. […]

Santa Cruz County has been changing so much the last couple decades, it can be challenging to keep up. But one thing has remained the same — there aren’t enough quality jobs here, and locals often struggle to get the quality jobs that do exist. The area is blessed with two great institutions of higher […]

Working with a design agency is one of best ways to leverage expertise outside your team and accomplish unusual projects. But how do you know if an agency is the right fit for you? We think every working relationship should be positive, productive, and relatively effortless. So this post describes why people often pass on […]

If you want to be a successful business, you’ll need more than just a great product or service. You’ll need a crisp, well-functioning website to get your message out and serve as a source of lead generation. So what are the things that keep your business website from working well and getting in front of […]

Why Every Writer Should Have a Basic Understanding of SEO By Jenn Virskus Storyteller To many writers, search engine optimization is something their editors will take care of. To some, SEO is the enemy of good writing—a practice that demands keywords be stuffed into your carefully crafted sentences and paragraphs. Both are wrong. Search engine […]

A few years back, several members of our coworking space were engaged in an ongoing Nerf War. So at random intervals, battles would break out in the hallways of NextSpace, with foam darts flying everywhere. People were really getting into it, even modding their Nerf guns in various ways, like putting little dabs of epoxy […]